Brief: Give Siri a second chance by showing how it can make your day easier.
Role: Copywriter at MAL ( I didn't go to the shoot, or the edit, but I did help concepting and writing scenes for the script )
Art directors: Jacob Abernathy, Nick Jones, Yelena Sophia
Copywriters: Will Decher, Kevin Fitz
Creative Directors: Greg Greenberg, Jeremy Wirth
Executive Creative Director: JD Jurentkuff
Chief Creative Officer: Brent Anderson
Selected Press: Creativity, The Drum, Adweek, Hollywood Reporter, Variety
