Brief: Create a Social Campaign For the Latinx & Hispanic Heritage Month

                 Role: ACD Writer at Facebook Creative X

Art Directors: Kalee Abella & Esteban Izquierdo

                   Creative Directors: Jenna Livingston & Jan Jaworski


We created hundred of assets for this campaign that revolved around the idea of “Reinventemos” (Reinventing).

Starting with Famous Latin Pop Star Becky G’s own pocket hot sauce.

Tiny Fuego; The first real food product created alongside For The Love of Hot Sauce Facebook Group

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The Label is Fire. Way spicier than the recipe if you ask me.

We also highlighted these amazing people who are already Reinventing Nail Art.

And Reinventing Tattoo Art

And more Reinventemos….

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