Brief: Introduce the new Thermasphere Max Jacket to the Nike training community.
Creative Director: Whitney Jenkins
Role: Copywriter & Video Editor at AKQA Portland.
Art Director: Carlos Bernal
Selected Press: Business Insider - Slam - Complex - Kicksonfire - Hypebeast
Online Film ( Writer )
Two years in the making, the Thermasphere Max jacket is the most innovative hoodie the world has ever seen.
Hexasphere
To reveal the Thermasphere Max Jacket in Nike Town NYC, we created
a heat sensitive 3D printed box that would open with the body's temperature.
CGI Stills
Social (Video editor)
We tease the campaign on Nike's Social Media Channels.
