Brief: Give Siri a second chance by showing how it can make your day easier.

Role: Copywriter at MAL ( I didn't go to the shoot, or the edit, but I did help concepting and writing scenes for the script )

Art directors: Jacob Abernathy, Nick Jones, Yelena Sophia

Copywriters: Will Decher, Kevin Fitz

Creative Directors: Greg Greenberg, Jeremy Wirth

Executive Creative Director: JD Jurentkuff

Chief Creative Officer: Brent Anderson

Selected Press: Creativity,  The Drum,  Adweek, Hollywood Reporter,  Variety